In recent years it has become increasingly clear to me what success really means, and also what the right ingredients are to achieve or maintain it. Whether it concerns the development of a new concept, the organization of a successful event, or the positioning of a start-up. The KEY is to always stay true to yourself.

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Numerous concepts come from my drawing board, such as 'Sealed of Taste', a local quality mark; 'Stock it', the name says it all! Everything for your pantry & freezer;  'Lavinia Good Food', a lunchroom where bon vivants come to make conscious choices; and most recently: HOMESTEAD AMSTERDAM....(www.homesteadamsterdam.nl)

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I live with Sonia and his 4 children on a farm in Amsterdam-Noord, love socializing, occasionally spot kingfishers while walking my dogs, like to light a fire, heb Argentina en the Almafi coast are on my travel list, and  I read the Parool in the evening to relax.

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